The Minifig Times is the online edition of Legoland's top selling printed newspaper, The Legoland Times. Originally trading under the title of the flagship publication, the online edition acquired the current name on 11th November 2008.

The paper is considered to be one of the more reliable sources of information emanating from the Empire yet, as with most, the publication has its critics in particular those of political leaning towards the far left. The newspaper has in the past been accused of unwarranted and exaggerated praise of the centre-right New Brick Order political party, the Emperor, Mr Prints, and a number of his associates.

The company is headed by CEO and founder, the admirable Mr Prints, a media mogul and one of the most famous entrepreneurs in the nation. The Mr Prints Group was established by Mr Prints in the late 1980s and was arguably the country’s most identifiable company by 1990. Since its inception the key income streams for the Group have remained stable with the printed media and billboard advertising divisions accounting for the overwhelming majority of revenue.