29 April 2010
Mr Fifa's announcement was somewhat tarnished by the news that newly crowned 2010 LFA Cup winners Legoland United refused to take the LFA Cup
trophy home with them following their final win on Sunday.
United cited the cup's "unacceptable colours", a reference to the trophy's new
yellow and blue design, as the reason. The colours are the same as United's fierce rival, Legoland FC.

The new names to be formally adopted on 2nd May by the 7 clubs of Italian-Lego origin in the current Serie A division were today confirmed by the Legoland Football Association. The move to rename the clubs was the brainchild of under-fire LFA president Mr Fifa, who last year confirmed his intention to weed out the overtly Italian-Lego cultural links in Legoland football.
Announcing the new names to unprecedented media interest, Mr Fifa, who is still under heavy armed guard following death threats last October, assured all present that the 2010/2011 SuperLeague will be the "best yet" and suggested he and his Legoisation programme should take the credit.
It was very noticeable that Mr Fifa did however take time out to pay tribute to the Italian-Lego influence on Legoland football which he concluded was the catalyst for the domestic game's rise in the mid-1990s. He said however that the time had come for Legoland football to come of age and be a "100% Lego product."
The 7 renamed clubs are as follows:
Fiorentina renamed the Violets
Inter Milan renamed Inter Acrylonitrile Butadiene Styrene
Juventus renamed Juventus White Sox
Lazio renamed The Strongest
Napoli renamed Parthenope
Parma renamed Duchy
Roma renamed the Eternal City
Mr Fifa also unveiled new provisional club logos for the 7 renamed teams. The association president concluded his speach by confirming that the Legoisation process was "ongoing", with the renaming of Italian-Lego stadia the next task. He also opened the door to the public to suggest new names for the grounds saying that "all suggestions are welcome and will be considered."
As part of the stadia review, he revealed that his association will offer clubs of Italian-Lego descent an option to sell off existing stadium seating (based on 2009 capacities) at a special price of £500 per seat. The minimum number of seats that may be sold is 5,000 with the maximum 50,000 and the offer will expire at the end of May. Selling 50,000 seats would reap £25m for a club. A number of clubs are anticipated to avail of this offer including Inter and Serie B side Milan.